Katherine Pokrass and I will be presenting on crisis communication on Monday night. You will be asked to serve as the PR team for M Stewart Farm – a company who is in some deep …. well, you’ll hear more tomorrow. At the end of our presentation, we’ll be asking you – in an interactive way – some questions specific to M Stewart Farm’s crisis, response strategy and media plan. Please plan to use your cell phones!
Our questions are as follows:
1. Based on Strategic Crisis Communication Theory (SCCT), what kind of crisis is M Stewart Farms facing?
2. Utilizing SCCT, what is an appropriate response strategy?
3. What type of media should M Stewart Farm utilize?
Thanks much! See you Monday!