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Greetings!

Katherine Pokrass and I will be presenting on crisis communication on Monday night.  You will be asked to serve as the PR team for M Stewart Farm – a company who is in some deep …. well, you’ll hear more tomorrow.  At the end of our presentation, we’ll be asking you – in an interactive way – some questions specific to M Stewart Farm’s crisis, response strategy and media plan.  Please plan to use your cell phones!

Our questions are as follows:

1.  Based on Strategic Crisis Communication Theory (SCCT), what kind of crisis is M Stewart Farms facing?

2.  Utilizing SCCT, what is an appropriate response strategy?

3.  What type of media should M Stewart Farm utilize?

Thanks much!  See you Monday!

Melissa

 

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